Dear Marketing people,
Can we please stop being extremists?
Kids aren’t. Not by nature anyway. Kids are kids, they are a blank page when they come out and what we as society teach them, that’s what fills the blank pages and helps them to grow into their story. I know there is a whole nature vs. nurture study that probably goes against what I am saying, but I am not an expert, just a parent.
I am tired of walking the blue and pink aisles. Seriously, I feel limited and I am an adult that knows better.
I will tell you a secret. I am not an extremist, therefore, I don’t shop in the box you have created. My kids shop in all sections of the store, because they have been taught that all toys, all colors, all of whatever is for everyone. But I am sick of seeing it and once I have seen it I cannot un-see it and neither can my kids.
Now obviously, they do not purchase underwear that is meant for the opposite gender, but thinking that, makes you an extremist or an idiot.
Since you don’t know my kids, here is a description: They are in enrichment programs, play sports, perform in theatre, play musical instruments, go on frog hunts, swim, play on tire swings, water ski, tube, ice skate, play pick-up hockey games, have turtle & bird rescues, go fishing, have tea parties, do science experiments (trying not to blow up my house), ride scooters, love to dance and sing, play dress up, make their own bow& arrow, throw spears, shoot guns, run, play and are rough and tough and they like to read.
Can you please put that in your box and make & market a toy for that? Clothes/shoes for that? Anything that doesn’t tell them they need to “be” a certain way.
If not, that’s ok, we will keep working around you and your schemes and most likely not buy your stuff.
I mean, I understand business. I understand that princesses and super heroes are big bucks for your company, I understand that not every kid is going to be damaged by playing with the “girl toys” or the “boy toys” but since you are most likely in my age range, I would ask that you reflect upon your own childhood. Take a moment to think about what it meant to be a boy or a girl back then. Sure as heck isn’t anywhere close to what it is now, why is that? How do you think that impacts kids moving forward? Like I said, I understand that it won’t impact every child, but it will impact enough of them.
I also understand this isn’t only your issue. It also holds to the parents who purchase the millions of dollars worth of these items. I cannot understand the line of thinking, or limiting, but I don’t have to. It isn’t happening at my house. We are teaching our kids to be proud of who and what they are, not limited by their gender.
Now that isn’t to say that I don’t think some of the items in the “gender specific” area aren’t cute, because I do. Again, I am not an extremist, we teach our kids everything in moderation, so some stuff is from the blue aisle and some from the pink (btw, my 3 kids are all the same gender).
The point here is, while you are spending all your time and energy on the princess and super hero culture you are missing a huge segment of the population.
Kids who want to be kids. Kids who want to play, get dirty, experiment, and be free to be.
Every kid, regardless of gender or race should NOT have some adult business dictating WHO they are because of their gender or race. Period.
I am sure your degree in marketing is from a reputable school, but I don’t care, sometimes the best education comes from real life experience. Try it sometime, you might be amazed at the things you will learn.
I am not an extremist, but I am a realist and I think what is happening is sad.
Sincerely, the mom tired who is tired of pink and blue
P.s. I am not saying parents who do it are bad or anything like that, I am just asking you as marketing experts, to look at a different segment of kids for a change.